Hello, I’m Rachael.
I’m the founder of All Thrive, and I help charities make more of the relationships and opportunities around them.
My career started in the arts and non-profit world, including work with Arts Council England and later as Managing Director of Inpress, supporting independent publishers. I then spent ten years as Managing Director of EW Group, a commercial consultancy specialising in equality, diversity and inclusion.
That decade taught me an enormous amount about winning work and keeping it: how to pitch an offer so it resonates, how to build trust with corporate clients, how to develop long-term relationships and how to turn a promising conversation into a real commercial partnership. I grew the business from around £500,000 to £3.5 million in turnover, led a team of 23 and helped steer it through a successful sale.
I always expected to return to the non-profit sector. I wanted to bring that experience back to organisations whose missions I care about — and apply the commercial thinking, relationship skills and practical judgement I’d gained along the way.
Today I work with charities on corporate partnerships, prospect research and the often-overlooked connections that can help open doors. I’m particularly drawn to conservation, climate, the environment and the arts, and I’m a trustee of Watts Gallery. Values matter to me; so does being commercially realistic about what a charity can offer and what a business is likely to respond to.
How I work
I like getting under the skin of an organisation and understanding what makes it distinctive. I ask questions, challenge assumptions when it’s useful and try to leave people with something they can genuinely use — not a beautiful slide deck that sits untouched.
When you work with All Thrive, you work directly with me. I don’t subcontract or outsource the work. I keep my client list deliberately focused so I can bring senior-level attention, continuity and a proper understanding of the people and the brief.
I also bring an extensive corporate network built over many years. When it’s helpful and appropriate, I can draw on that network to test how a charity’s proposition might land, gather candid feedback and help shape an approach that makes sense from the other side of the table.
Above all, I’m interested in the point where good ideas become real connections — and where those connections turn into lasting support.