Services
No two charities need exactly the same kind of support. Sometimes it’s a fresh strategy; sometimes it’s a focused piece of research, a stronger pipeline or some experienced thinking alongside an existing team. I work on clearly defined projects, with an emphasis on practical outputs you can keep using after we’ve finished.
Corporate Partnerships Strategy
Starting a corporate partnerships programme, or wondering whether your current approach is really working? I help charities get clear about what they can offer, which businesses are most likely to care and how to approach the market with confidence.
This might be a strategy developed from the ground up, a short sprint around a particular partnership proposition or some carefully targeted market testing before investing in a bigger campaign. I can also draw on my corporate network to sense-check ideas and hear how a potential partner might respond.
Typical Outputs
Partnerships strategy and priorities · proposition development · target-market assessment · stakeholder conversations and market feedback · practical action plan
Workshops
Practical, small-group workshops for fundraisers who want useful tools they can put to work straight away. These sessions are grounded in real prospecting challenges — with frameworks, examples and resources to take away.
1. AI for Smarter Prospect Research
Use AI to find, research, challenge and prioritise stronger prospects, without losing the human judgement that makes research valuable.
2. Your Network Is Bigger Than You Think: Relationship Mapping for Fundraisers
Uncover the connections already around your charity, map credible routes into prospects and make it easier for trustees and colleagues to help.
3. From Prospect List to Fundraising Pipeline
Move from a spreadsheet full of names to a focused pipeline: who matters, why they matter, who owns the relationship and what happens next.
Need something for your whole team? Each workshop can also be tailored and delivered in-house.
Coaching
Sometimes what a corporate partnerships lead needs most is a sounding board: someone experienced to help work through tricky decisions, test ideas and keep the important opportunities moving.
I offer one-to-one support focused on identifying, nurturing and progressing priority opportunities. We can review the pipeline, think through particular prospects, sharpen an approach or work out where to focus limited time and energy. You bring the live challenges; we work through them together.
Typical Focus
Prospect prioritisation · account and relationship planning · partnership propositions · outreach decisions · confidence and momentum
Prospecting
A long list of company names isn’t a prospecting strategy. The useful questions are: Why this business? Why this cause? Why now? And is there a realistic route to a conversation?
I combine structured research, intelligent use of AI and human judgement to find best-fit corporate partners. That includes understanding the organisation behind the logo, checking the evidence, looking for genuine alignment and filtering out names that might sound impressive but are unlikely to go anywhere.
Typical Outputs
Priority prospect lists · evidence-based company profiles · fit and opportunity scoring · research frameworks · AI prompts and practical templates
Pipeline Development
Finding prospects is only the start. The real work is building relationships, keeping conversations alive and making sure opportunities don’t slip through the cracks.
I help teams develop and progress a pipeline through thoughtful communications, events, online engagement and well-timed introductions. A big part of this is relationship mapping: making better use of trustees, ambassadors, colleagues and existing supporters to find warm routes into prospective partners.
Typical Outputs
Pipeline design and prioritisation · relationship and trustee-network mapping · prospect engagement plans · events and showcase concepts · outreach and follow-up approaches · next-step and ownership frameworks